The Fundamentals of Fashion Design (Paperback)

The Fundamentals of Fashion Design By Richard Sorger, Jenny Udale Cover Image
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The Fundamentals of Fashion Design provides a fully illustrated introduction to the key elements of fashion
design, from the initial concept of a fashion idea to realizing it in 3D form. Writing with clarity and precision, Richard Sorger and Jenny Udale explain the entire fashion design process, including research and design, fabrics and their properties, construction methods and how to form and promote a collection.

This third edition has been updated to include the latest design and construction techniques and stunning new visual examples. New and updated interviews with practitioners working for leading fashion brands offer key insights into succeeding in the industry today and a preface by fashion designer and instructor Shelley Fox introduces and contextualizes the new edition. Exercises also help readers to discover and experiment with design techniques first hand.

Overall, this book is a rich and dynamic resource that will inspire readers to develop their own design work and embark on a career in fashion with confidence, proficiency and enthusiasm.

M rten Andreasson, & Other Stories
Alan Humphrey Bennett, Paul Smith
Kristin Forss, Marni
Barry Grainger, Timberland
Louise Gray
Peter Jensen
Gahee Lim
Winni Lok
Michele Manz, Current/Elliott
Chantal Williams, Old Navy

About the Author

Richard Sorger is Associate Professor and Course Leader for MA Fashion at Kingston University, UK. He has taught at all levels of fashion education at institutions such as Middlesex University and London College of Fashion. From 2006 to 2011 he designed for his eponymous label and his clothes have been worn by Courtney Love, Florence Welch and Miley Cyrus. Jenny Udale lectures in fashion textiles at the Open College of the Arts, UK and has previously taught at Middlesex University and Ravensbourne College. She is a freelance textile and womenswear designer and her textiles have been stocked in Liberty's and Selfridges.
Product Details
ISBN: 9781474270007
ISBN-10: 147427000X
Publisher: Bloomsbury Visual Arts
Publication Date: October 5th, 2017
Pages: 216
Language: English
Series: Fundamentals